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Black Wall Street Tours

About

There is more to Greenwood than most people have heard.

North Greenwood Avenue in Tulsa, Oklahoma, prior to the 1921 Tulsa Race Massacre — a row of brick storefronts including a dentist's office, with utility poles and pedestrians along the street

North Greenwood Ave., Tulsa, prior to the 1921 Tulsa Race Massacre. W.D. Williams Collection, NMAAHC.

Black Wall Street Tours, Inc. is a Tulsa-based 501(c)(3) nonprofit that teaches the history of Greenwood and North Tulsa. Our mission is to preserve the stories and materials connected to that history and make them available to the public and future generations.

We bring people closer to the lives behind the history: the people who built Greenwood, the generations who came after them, and the stories that have been carried forward in families and across the community.

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What Makes Us Unique

Black Wall Street Tours grew from Princetta Rudd Newman's relationship to Greenwood. Her family has been in Tulsa for four generations. She is a descendant of Greenwood business owners and a first-generation descendant of survivors of the 1921 Tulsa Race Massacre.

Princetta grew up hearing family stories, learned from Greenwood elders, knew many of the people and places herself, and spent decades working in North Tulsa.

Princetta began taking visitors through Greenwood in the 1960s. Over time, the stories she carried were joined by photographs, funeral programs, newspapers, family records, and other materials people shared with her. That is the foundation of Black Wall Street Tours.

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The Historian

Portrait of Princetta Rudd Newman, historian and founder of Black Wall Street Tours

Princetta Rudd Newman

  • Guiding tours through Greenwood since 1966 — six decades on the same streets
  • First-generation descendant of Tulsa Race Massacre survivors and Greenwood residents
  • Niece of S.M. Jackson, the Greenwood businessman whose funeral home, Jack's Memory Chapel, has operated since 1948
  • Six decades spent gathering photographs and oral histories documenting Black Tulsa life from the early 1900s to today
Read her full profile

How You Can Support

Four ways to help keep the record

Fund the preservation

Every gift funds digitization, tour operations, and the search for a permanent home for the archive.

Make a gift

Walk it with her

Tour revenue is mission revenue — every guest walking Greenwood with Princetta funds the work directly.

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Bring your people

Schools, congregations, and organizations can book a private tour or invite Princetta to speak.

Plan a group visit

Add to the record

Have photographs, records, or a story from Greenwood? The archive grows through the community that lived it.

Get in touch

501(c)(3) Nonprofit

Donations are tax-deductible to the extent allowed by law, and go directly to the Preservation Fund.

Give to the Preservation Fund